James HammersleyE-commerce analytics: how to save time and moneyJust about every e-commerce leader I talk to tells me that they are drowning in data. Not only do they find it frustrating in that they…4 min read·Nov 9, 2020----
James HammersleySlow and steady wins the race, even when it comes to data“Jumping to conclusions is efficient if the conclusions are likely to be correct and the costs of an occasional mistake acceptable…3 min read·Nov 2, 2020----
James HammersleyStories give life meaning“The universe is made of stories, not atoms.” — Muriel Rukeyser (1913–1980)3 min read·Oct 26, 2020----
James HammersleyThe Decline of the Dashboard in E-Commerce“By 2025, data stories will be the most widespread way of consuming analytics”3 min read·Oct 19, 2020----
James HammersleyWhy failure matters in e-commerceFailure is success in progress — Einstein3 min read·Aug 21, 2020----